Defensible answers to the questions that don't fit a dashboard.
Market Studies are custom, executive-ready intelligence engagements: a focused question, a rigorous method, and a board-ready answer you can defend, all built on Viking's aggregated eye care intelligence.
A study built around your decision, not a generic report
Market Studies deliver a tailored answer when a strategic question is too specific for an off-the-shelf product.
Each engagement is scoped to a single decision, executed with explicit method and rigor, and packaged into an executive-ready deliverable your team can bring into the boardroom.
You get the answer, the evidence behind it, and a clear account of how much is observed, modeled, or inferred.
The Deliverable
Who it's for
Executives, strategy and corporate development teams, and investors who need a defensible answer to a specific market question.
Why it's different
Most custom research hands you a slide deck without showing its work. Market Studies make the method explicit, separating what is observed from what is modeled or inferred, so the answer holds up when it matters most.
Method and rigor you can defend
Every Market Study is explicit about how much confidence sits behind each finding.
Observed
Findings grounded directly in aggregated eye care intelligence. The strongest evidence, drawn from what the foundation actually shows.
Modeled
Estimates built with documented, repeatable models where direct observation is incomplete. Clearly labeled, with the assumptions stated.
Inferred
Reasoned conclusions where the evidence points in a direction without proving it outright. Flagged plainly so leaders weigh them accordingly.
How It Works
Scope the question
We work with your team to frame a single, decision-ready question and agree on what a defensible answer needs to include.
Build the analysis
Viking's analysts apply the platform's methodology to aggregated eye care intelligence, labeling each finding as observed, modeled, or inferred.
Deliver the answer
You receive an executive-ready study: the answer, the evidence, and the rigor behind it, ready to bring into the room where the decision is made.
The same foundation, a different deliverable
A study gives you a defensible answer to one specific question, where a product gives you a living tool.
Market Studies draw on the same foundation as Viking's commercial products: aggregated eye care intelligence, the Momentus platform's methodology, and a human-plus-AI approach.
Governed sources
Aggregated, de-identified intelligence drawn from protected sources.
Transparent rigor
Every finding labeled observed, modeled, or inferred.
Analyst-led
Viking's team applies the platform's methods to your question.